week 7: the pitch

It’s the beer for the woman who likes the best part of life.  Golden Nectar.  The beer for her. Brewed  to delight and entice her taste buds.

She works hard taking care of the kids

She works long hrs at work

Why not come home and relax with us.

week 6 EOC: Me times Three

Three different products that I can’t live without are tresemme mousse, Colgate toothpaste, degree deodorant. 


Tresemme Mousse is what allows me to keep the curls in my hair tame and smooth and it smells really good. The Market group for this product is for any woman who have thicker hair or hair with lots of curls.


Colgate toothpaste has a good taste and gets the job done. its also one of the only toothpaste that doesn't make me want to throw up. The Market Range for this product is for anyone who wants nice breath and clean teeth.


Degree deodorant lasts long and has a soft scent. it also keeps me from smelling gross. The Market Range for this product is for anyone who has a lot going on and needs he protection.




Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. ( Marketing: An introduction for Education Management Corporation, 10th Edition Page 177)


Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods. ( Marketing: An introduction for Education Management Corporation, 10th Edition Page 177)


Marketers must be careful to guard against stereotypes when using age and life-cycle segmentation. (Marketing: An introduction for Education Management Corporation, 10th EditionPage 178)

week 5 EOC: health care reform

Health care reform is becoming a big issue in the United States.  Should the government step in? “After decades of failed attempts by a string of Democratic presidents and a year of bitter partisan combat,  President Obama signed legislation on March 23, 2010, to overhaul the nation's health care system and guarantee access to medical insurance for tens of millions of Americans.”( http://topics.nytimes.com/top/news/health/diseasesconditionsandhealthtopics/health_insurance_and_managed_care/health_care_reform/index.html)

According to this survey done in 2006 (http://pubdb3.census.gov/macro/032007/health/h01_001.htm), more people had some type of health insurance than those that didn’t have any coverage at all. So why do we need the governments help? 249,829 had some kind of health insurance vs 46,995 that didn’t have any health insurance during the year. So my question now is why does the government think that it can take over health insurance by making it more expensive when what we had before was working?