Wednesday, November 10, 2010

week 6 EOC: Me times Three

Three different products that I can’t live without are tresemme mousse, Colgate toothpaste, degree deodorant. 


Tresemme Mousse is what allows me to keep the curls in my hair tame and smooth and it smells really good. The Market group for this product is for any woman who have thicker hair or hair with lots of curls.


Colgate toothpaste has a good taste and gets the job done. its also one of the only toothpaste that doesn't make me want to throw up. The Market Range for this product is for anyone who wants nice breath and clean teeth.


Degree deodorant lasts long and has a soft scent. it also keeps me from smelling gross. The Market Range for this product is for anyone who has a lot going on and needs he protection.




Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. ( Marketing: An introduction for Education Management Corporation, 10th Edition Page 177)


Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods. ( Marketing: An introduction for Education Management Corporation, 10th Edition Page 177)


Marketers must be careful to guard against stereotypes when using age and life-cycle segmentation. (Marketing: An introduction for Education Management Corporation, 10th EditionPage 178)

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