week 7: the pitch

It’s the beer for the woman who likes the best part of life.  Golden Nectar.  The beer for her. Brewed  to delight and entice her taste buds.

She works hard taking care of the kids

She works long hrs at work

Why not come home and relax with us.

week 6 EOC: Me times Three

Three different products that I can’t live without are tresemme mousse, Colgate toothpaste, degree deodorant. 


Tresemme Mousse is what allows me to keep the curls in my hair tame and smooth and it smells really good. The Market group for this product is for any woman who have thicker hair or hair with lots of curls.


Colgate toothpaste has a good taste and gets the job done. its also one of the only toothpaste that doesn't make me want to throw up. The Market Range for this product is for anyone who wants nice breath and clean teeth.


Degree deodorant lasts long and has a soft scent. it also keeps me from smelling gross. The Market Range for this product is for anyone who has a lot going on and needs he protection.




Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. ( Marketing: An introduction for Education Management Corporation, 10th Edition Page 177)


Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and even neighborhoods. ( Marketing: An introduction for Education Management Corporation, 10th Edition Page 177)


Marketers must be careful to guard against stereotypes when using age and life-cycle segmentation. (Marketing: An introduction for Education Management Corporation, 10th EditionPage 178)

week 5 EOC: health care reform

Health care reform is becoming a big issue in the United States.  Should the government step in? “After decades of failed attempts by a string of Democratic presidents and a year of bitter partisan combat,  President Obama signed legislation on March 23, 2010, to overhaul the nation's health care system and guarantee access to medical insurance for tens of millions of Americans.”( http://topics.nytimes.com/top/news/health/diseasesconditionsandhealthtopics/health_insurance_and_managed_care/health_care_reform/index.html)

According to this survey done in 2006 (http://pubdb3.census.gov/macro/032007/health/h01_001.htm), more people had some type of health insurance than those that didn’t have any coverage at all. So why do we need the governments help? 249,829 had some kind of health insurance vs 46,995 that didn’t have any health insurance during the year. So my question now is why does the government think that it can take over health insurance by making it more expensive when what we had before was working?

week 4 EOC: Advertisement is based on happiness

The best purchase I ever made that made me super happy was my first car. It was a 1985 Nissan Maxima. The year was 2003 and I was 19 years old and I had just come back from a year deployment in Iraq. I was never a big car person and still am not. I just wanted something that would get me from point A to point B and not break down on me. i bought my car from a good friend of mine that I had deployed with.  The min I bought that car and I signed the paperwork I felt free. Like I was the coolest person ever because I could come and go as I pleased without having to depend on any one.

My second car on the other had was not my finest moment. It's a 1995 Isuzu Rodeo. It's still an old car ut newer than theone i had before. I was very happy when I bought it put as the weeks went buy I started to realize I could have done better. i could have gotten a better cae wih very low milage and abetter color. i decided to rush on my car purchase and there for did not shop around more likei wanted too.

week3: internet privacy vs marketing research

In today's world where facebook, myspace, and twitter are very popular and social networking is the norm I wonder what is happening with all the personal information that we are made to give in order to use these websites. Take for example facebook  "

The company admitted on Monday that a number of major apps, including FarmVille, had been transmitting user IDs

to advertising networks, which were in turn able to add the data to their own data piles and sell fleshed-out profiles of you, the consumer."

(http://www.digitaltrends.com/computing/internet-privacy-have-facebook-and-others-gone-too-far/)

What makes this information even more interesting is facebooks privacy policy "We keep your account information on a secured server behind a firewall........Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account."(

http://www.facebook.com/policy.php

) If that’s there policy then what went wrong? For being a giant in the networking world how could they allow this to happen? They are not keeping with there own privacy policies so how are people still on facebook so much? “The latest numbers from comScore, an online tracking company,….. US Internet users spending nearly 10 percent of their time, or about 41.1 million minutes, on Facebook alone. (http://www.digitaltrends.com/computing/finally-facebook-more-popular-than-google/) Crazy right? People just don’t seem to care.

Now you may be wondering on what the big deal is about user IDs right? Its not like it’s your SSN or your credit card information after all. In reality “These IDs can be used to find users’ names, gender and any information they’ve made visible to “everyone” on the Internet through their privacy settings. ( http://www.kansascity.com/2010/10/18/2327627/facebook-has-new-privacy-fiasco.html#ixzz13b4hIBpG) Do you really want a stranger to know all that information about you? I didn’t think so.

week 3 EOC: making money for good

There are many businesses out there today that’s sole purpose is to make money and give nothing back to the community and there are other businesses like Wells Fargo who “continues to be one of America’s largest financial contributors to nonprofits. In 2009, we invested $202 million in 18,000 nonprofits nationwide” (https://www.wellsfargo.com/about/csr/charitable/where)  One of the ways that they accomplish this is that they have neighborhoods managers that talk to the people. “Communities need money to grow and Wells Fargo’s Community Development Corporation manages the company’s investments in projects that promote long-term growth for low- and moderate-income communities.” (https://www.wellsfargo.com/about/csr/charitable/where) 

Another one of these businesses is Home Depot. They have a special program called Team Depot. “Through Team Depot, The Home Depot’s associate-led volunteer program, associates work side-by-side to create life-long, meaningful relationships between the Company, our neighbors and our associates.”( http://www.homedepotfoundation.org/teamdepot/index.html)

We need more businesses like these to help out the less fortunate and people in need throughout the United States and for that matter throughout the world. If every company gave a little back the world would be a better place.  There are so many people who need a helping hand.

Week 2 EOC: Boston Consulting Group - Video Games

The cash cow in today’s video game market seems to be the Wii.


The star is Play Station 3.


The dog is the Xbox.


The question mark is the cell phone games.


My reasoning for why I chose these consoles for this position is based on a lot of the statistics I read. People voted the highest rating to the PS3 and the Wii, in categories like games, graphics, entertainment, and multiplayer. After the research I did I concluded that the Xbox was the dog, the question mark is cell phone games, the star is the Play Station3 and the cash cow is the Wii.


“With the PS3, our intentions have been to create a machine with supercomputer calculation capabilities for home entertainment.”
Ken Kutaragi


This time with Xbox 360, we've got the experienced team, we've shipped a lot of console games and built some incredible franchises. J Allard
Microsoft Corporate Vice President on unveiling of the games console


"Wii Sports: All the frustration of real sports with out the physical exercise." Felix Harneis






http://www.goodreads.com/quotes/show_tag?name=wii
http://www.allgreatquotes.com/xbox_quotes.shtml
http://vgchartz.com/