Wednesday, October 20, 2010

week3: internet privacy vs marketing research

In today's world where facebook, myspace, and twitter are very popular and social networking is the norm I wonder what is happening with all the personal information that we are made to give in order to use these websites. Take for example facebook  "
The company admitted on Monday that a number of major apps, including FarmVille, had been transmitting user IDs
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to advertising networks, which were in turn able to add the data to their own data piles and sell fleshed-out profiles of you, the consumer."
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What makes this information even more interesting is facebooks privacy policy "We keep your account information on a secured server behind a firewall........Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account."(
) If that’s there policy then what went wrong? For being a giant in the networking world how could they allow this to happen? They are not keeping with there own privacy policies so how are people still on facebook so much? “The latest numbers from comScore, an online tracking company,….. US Internet users spending nearly 10 percent of their time, or about 41.1 million minutes, on Facebook alone. (http://www.digitaltrends.com/computing/finally-facebook-more-popular-than-google/) Crazy right? People just don’t seem to care.

Now you may be wondering on what the big deal is about user IDs right? Its not like it’s your SSN or your credit card information after all. In reality “These IDs can be used to find users’ names, gender and any information they’ve made visible to “everyone” on the Internet through their privacy settings. ( http://www.kansascity.com/2010/10/18/2327627/facebook-has-new-privacy-fiasco.html#ixzz13b4hIBpG) Do you really want a stranger to know all that information about you? I didn’t think so.



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